Built with British Gas · 2016
Deep Green
Because hosting AI compute costs more than conventional hosting
Someone Bill, CIO of a large enterprise
Will value a data centre subsidised by free heat
Ninety-seven per cent of the electricity going into a computer comes out as heat. Deep Green
builds data centres inside swimming pools, distilleries and district heating schemes, gives
the heat away, and undercuts the market on price because it no longer pays to throw it away.
Acquired by Octopus
£200m+ raised
Built with GSK · 2021
Alligator
Because dental insurance is billed monthly but used intermittently
Someone Gracie, with good adherence
Will value a subscription that buys the prevention instead
An alternative to dental insurance, sold on prevention rather than repair, built with a
consumer health incumbent that already owned the shelf space and the clinical credibility.
Acquired by GSK
£1m+ raised
Built with BCA · 2020
Elmo
Because EVs are new and I am not sure I want one long-term
Someone Jill, an energy early adopter
Will value an all-in monthly subscription they can cancel
EV subscription rather than finance, built with Europe's largest vehicle remarketer —
the partner who could absorb the residual-value risk that kills this model for everyone else.
Acquired by BCA
£1m+ raised
Built with a best friend from school · 2012
Secret Source
Because happy developers write better code faster
Someone James, CIO of a large corporate
Will value outsourced tech with extremely low churn
A software development business built on the premise that retention is the product. Teams
that stay together ship faster, and the client stops paying for the same handover twice.
Acquired by Evolve Group
No external financing